Buyer’s guide
Whether you’re new to watches, new to Christopher Ward, or already deep into the hobby, this section is here to help you choose with confidence. You’ll find simple guides to understanding mechanical watches, sizing and fit, CW’s model families, the history behind each of our category styles, and the best resources for exploring the wider CW world.
Browse the guides below to dive into whichever area interests you - from buying your first watch to exploring CW’s back catalogue in depth.
New to watches?A simple introduction to mechanical watches — what matters, what doesn’t, and how to choose your first one with confidence.
Size and fit guide:Finding the right size is the key to choosing well — diameter, lug‑to‑lug and thickness explained clearly.
Why Christopher Ward?What makes CW special — British design, Swiss movements, honest pricing and a range full of character.
Our categories: Our ten Ward Hoard categories — each one explained so you can explore the CW back catalogue with ease.
CW’s models explained:From C60 and C65 to the Twelve, Bel Canto, SH21 and JJ calibres — a clear guide to CW’s major lines.
Down the rabbit hole: The best places to deepen your knowledge - CW Archive, Forum, Facebook Groups, brand history and enthusiast tools.
Buying from us: We aim to make buying from us as simple and reassuring as possible, with clear communication, careful checks and optional buy‑back and part‑exchange services if your collection evolves.
Selling to us: Simple, fair and transparent ways to sell, trade or move on your CW.
SHWC – Beyond CW: (Coming soon) Our sister site for non‑CW watches we know, like and stand behind.
Click any of the tiles below to open the guide you’re interested in.
Second Hand Watch Collective - Beyond CW
(coming soon)
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