Selling to us

One of the great pleasures of watch collecting is the curation of your own personal collection - trying new pieces, trading up or down and moving on a watch that just isn’t getting much wrist time. Whether you’re selling, part‑exchanging or making use of our Buy‑back scheme, we aim to make the process simple and straightforward.

If you have one or more Christopher Ward watches that you’d like to sell, we’d be happy to take a look. Simply send us the model details, condition and ideally a few photos, and we’ll let you know our offer.

For larger collections, please get in touch

If you’ve bought it from Ward Hoard in the past, please check out our Buy-back scheme.

We will also consider commission arrangements (on request). These are typically better suited to larger collections or more unusual and higher value pieces. Please ask for further details.

Brands

While Ward Hoard specialises in Christopher Ward, we will consider non‑CW watches, provided they fit the same ethos: well‑made, great value for money and from brands we know and like. We list our non-CWs on our sister site - The Second Hand Watch Collective, (coming soon) which will give you an idea of the type of watch that we will take. Think more Pinion, Elliot Brown or Halios and less Breitling, Omega or Rolex.

Pricing

As Ward Hoard is a business, the price we can offer will naturally be lower than the eventual selling price - similar to how services like webuyanycar.com or MusicMagpie operate.

The aim, however, is simple: a quick, honest and hassle‑free sale if the watch is in good condition and the price makes sense for both of us.

If you want an idea of value on the open market, a good rule of thumb is the resale prices on the CW archive (a brilliant resource and a labour of love from one of the CW forum’s esteemed members and CW champion).

Where we differ from the well‑known trade‑in services is that we honour our prices. Once we’ve provisionally agreed a price with you (in advance), that’s almost always the number — there’s no haggling or chipping once the watch arrives. On the very rare occasions where something unexpected shows up during inspection (usually a mechanical issue such as poor timekeeping where the watch is outside CW’s warranty period), we’ll explain the reason clearly, revise the offer accordingly and return the watch at our cost if you’d prefer not to proceed.

UK only (mainly)

We do accept overseas enquiries, but because UK duty and VAT (20%) are charged on any inbound watch (whether a straight sale or part exchange), it’s rarely practical to reach a workable price on non‑UK pieces. For that reason, sales tend to be UK‑only.

Part exchange

Part‑exchange is a practical, low‑hassle way to move from one watch to another. It means you don’t need to sell your watch first, avoid the cash outlay of buying outright, and skip the risk and effort that come with private sales.

If you’d like to partex your watch for another piece in our stock, the process is exactly the same as selling your watch — except the prices that we can offer are a little better, as the credit goes straight towards your next watch.

Probate

If you’re dealing with watches that have come to you through probate or an estate, we understand that it can feel like a delicate and sometimes overwhelming situation.

We can help by providing:

• Guidance on age, provenance and current market value;

• A fair purchase offer if you choose to sell, as well as an option to sell on commission;

• Identification of relevant papers, straps, bracelets, parts and accessories that may affect value; and

• Practical advice on what to keep, what to sell and what matters.

Many collectors joke that “my biggest fear is my wife selling my watches for what I told her that I paid for them.”

Humour aside, when someone passes away, the last thing you want is for a loved one to be left trying to sort through unfamiliar watches, unsure of what’s valuable, what’s rare, or what goes with what.

Platforms like eBay can be particularly challenging: time‑wasters, unrealistic offers, returns abuse or buyers who simply don’t understand what they’re looking at. We can handle everything sensitively, explain things clearly and, above all, act in a transparent and fair way.

Questions

If you simply want to know what a watch is worth, or need some guidance on where to begin, we’re always happy to help.

To sell your watch, please complete the form below or send details and photos to:

greg@wardhoard.com
07352 453679 (WhatsApp / messages)